Comments on: Ad Scent: Boost Conversions by Providing a Consistent Ad Experience https://www.digitalmarketer.com/blog/ad-scent/ Where AI Meets Real-World Marketing for Real-World Businesses Wed, 25 May 2022 13:00:50 +0000 hourly 1 https://wordpress.org/?v=6.8.3 By: Russ Henneberry https://www.digitalmarketer.com/blog/ad-scent/#comment-5878 Thu, 01 May 2014 13:31:12 +0000 https://dmwsprod.wpengine.com/?p=12860#comment-5878 In reply to Dmytro Sichkar.

I love that analogy Dmytro — I hope you don’t mind if I steal it! 🙂

]]> By: Dmytro Sichkar https://www.digitalmarketer.com/blog/ad-scent/#comment-5877 Thu, 01 May 2014 06:31:41 +0000 https://dmwsprod.wpengine.com/?p=12860#comment-5877 Thanks Russ, great post!!!
By reading your post first that come to mind is another analogy: I think it’s also useful to think about any ad like mini version of corresponding landing page. When you hit on the ad you actually expand somebody’s landing page.

]]> By: Russ Henneberry https://www.digitalmarketer.com/blog/ad-scent/#comment-5876 Thu, 10 Apr 2014 16:00:56 +0000 https://dmwsprod.wpengine.com/?p=12860#comment-5876 In reply to Hannah.

Hey Hannah — you made my day! Great to have you on board! 🙂

]]> By: Hannah https://www.digitalmarketer.com/blog/ad-scent/#comment-5875 Thu, 10 Apr 2014 15:55:29 +0000 https://dmwsprod.wpengine.com/?p=12860#comment-5875 Fantastic article, I just LOVE details analyzed like this, that we’ve all felt in some way, but haven’t taken the time to really spell out like you have here. Great stuff, just made me a total fan of your website!

]]> By: Russ Henneberry https://www.digitalmarketer.com/blog/ad-scent/#comment-5874 Wed, 02 Apr 2014 15:54:21 +0000 https://dmwsprod.wpengine.com/?p=12860#comment-5874 In reply to Della Hicks.

Della — You made my day! Thank you!

]]> By: Della Hicks https://www.digitalmarketer.com/blog/ad-scent/#comment-5873 Tue, 01 Apr 2014 22:55:16 +0000 https://dmwsprod.wpengine.com/?p=12860#comment-5873 Excellent article! I have to agree with Salvador’s comment – Being congruent is a key element of trust and can improve conversion rates.
Thank you Russ for making this article available. I will never look at article evaluations in the same way.
With appreciation,

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